What is a beauty ideal anyway? When I walk past women and men on the street, not one person looks exactly the same. However, I have been in a room full of blonde, skinny, large breasted white women, or curvy black women with long extensions and contoured faces for the illusion of higher cheek bones. While their is nothing wrong with looking glamorous, sexy and beautiful, society has reached a point where everyone goes for the exact same concept when we get dressed and apply makeup. We have become a society that wants to fit the white beauty ideals, instead of our authentic selves.
The mainstream beauty ideal is almost exclusively white, making it all the more unattainable for women of color. Though beautiful women of color like Beyonce, Jennifer Lopez, Queen Latifah, Rihanna, Jennifer Hudson, Halle Berry and others have achieved renown in U.S. culture, media representations of these women have become increasingly “anglicized” or “whitewashed” over time, with lighter-colored, straighter hair, lighter makeup, colored contacts and often shrinking figures .Though many of these transformations are likely decided by the celebrities themselves or their styling teams, some of the transformations are much more sinister … and more digital.